I have spent 25 plus years becoming the visualist I am today.
After years of re-defining myself and my process, I have come to realize that I am a multi-disciplinary creative, who utilizes all my past experiences to explore and look deeper into a situation, and think again. What if?
This process of identifying the current state and assessing it through alternate viewpoints, either with a team or self, is the starting place. We eliminate options and start assembling a new approach, or solution, from alternate perspectives. We begin to envision more possibilities.
And this is where real energy is required through leadership, ideation, design, testing and revision cycles. Revising all while referencing our objectives and intent until a new authentic or relevant approach takes form.
We can then build that new idea, utilizing our team and users to evaluate and continue the refinement, through identifying again. What if?
This collection of work showcases my visual and creative sensibilities, as well as my capabilities ranging from creative direction, photography, social media, directing, sound and production design, paid media, user experience, digital and marketing strategy, digital development and overall integrated creative problem solving.
None of this would have been possible without an incredible team of collaborators whose enthusiasm, synergy and talents combined to create the wide range of works and experiences.
All of these team members share ownership in the end result.
Joseph Abboud, HARMAN, Microsoft, Lexus, Harley-Davidson, Isopure, Gotham Organization, Mercedes-Benz, John Varvatos, Acura, Equinox, Toyota, Honda, United Airlines, Sony, ESPN, Bayliner, Disney, Hilton, Jaguar, Mitsubishi, GMC, Nissan, Chevy, Kia, Ford, Ducati
click to download