creative director / director of development
Gotham approached my team to create and develop a responsive design website and CRM platform utilizing a centralized content management system for four real estate properties with unique SEO and SEM requirements in under 5 months.
There were several challenges we had to address in the planning process: having multiple properties on the same platform, each with its own identity, unique inventory and CRM system, as well as a unique URL; facilitating cross-property up sell, daily content updates, targeted e-marketing campaigns.
In addition, Gotham West, a brand new 35-story luxury tower just released on the market, required a standout identity and digital marketing campaign to support its aggressive lease up period.
Living Gotham User Experience