Gotham Organization

creative director / director of development

GothamWest.com

Gotham approached my team to create and develop a responsive design website and CRM platform utilizing a centralized content management system for four real estate properties with unique SEO and SEM requirements in under 5 months.

There were several challenges we had to address in the planning process: having multiple properties on the same platform, each with its own identity, unique inventory and CRM system, as well as a unique URL; facilitating cross-property up sell, daily content updates, targeted e-marketing campaigns.

In addition, Gotham West, a brand new 35-story luxury tower just released on the market, required a standout identity and digital marketing campaign to support its aggressive lease up period.  

 

 iPad CRM application 

iPad CRM application 

Gotham West User Experience


Living Gotham

Living Gotham  

Living Gotham User Experience