AgentOf developed Microsoft's My Store application within Facebook to filter existing content within the Facebook page and localize it to the store level. Each localized version of the application includes the following features: a URL link to the store's website, a manual change of store selector, a header containing the store's location and hours, an upload of the last store previously selected by the user, filtered corporate information applicable to the specific store, local consumer posts filtered from the national Microsoft Store Facebook Wall, four recent Facebook photo galleries, an event calendar at the store level with a hyperlink to each event for more information, plus standard analytics and views.