MICROSOFT - Just In
AgentOf developed Microsoft's Just In Facebook application to create an interactive, story-like experience that connects Microsoft Store products through engaging a range of customers' interests and lifestyles.
The platform consists of "themes" which tell the story and are composed of "slides" of art text assets, which then link out to destination URLs. URLs can point to products within the store, or alternately used to send people to contests, videos, photo galleries, other Microsoft properties or any other URLs.
The flexible architecture of a custom content management system (CMS) allows for efficient deployment of themes in the Facebook environment and ongoing support of product launches and promotional campaigns. Assets can be assembled, linked, previewed, published and archived on an ongoing basis. The platform leverages the true power of SMM by connecting to lifestyle needs, marketing needs, annual promotions and product launches.