JOSEPH ABBOUD
Joseph Abboud, the much revered American men's clothing company, approached AgentOf to develop their rebranded look and feel into a modern, fresh new website that would be iPad compliant. Joseph Abboud's "The New America" positions the brand as a looser, smart, more subtle, yet dash men's line that merges its deep American roots with the sensibilities of the new American Man.
In assessing the new brand approach and the overall business requirements, we proposed a web 2.0 solution that would be iPad compliant and developed a content management system that would allow the flexibility of content updates and future e-commerce integration. The site uses an enterprise tested open source (php) based CMS with e-commerce integration and a VMC based framework.
