JBL - MS8
AgentOf was asked to concept, design, direct and produce a video based website with facebook integration for the launch of JBL's newest car audio enhancement product the JBL MS-8. Our goal was to draw the viewer into the experience as if witnessing it firsthand, thus developing a natural affinity to the product based on the personable virtual encounter.
To achieve this effect we utilized our comprehensive video coverage of the MS-8 as the focal point of the site, creating the first frame as a still image in the pre-loader and transitioning into the story line immediately after the video load. This approach gave a natural fluidity to the site and helped the story evolve quickly, retaining the attention of the viewer. AgentOf created the original soundtrack with Global Genius to further elevated the experience and connected all the scenes seamlessly.
Typography, graphic elements, vehicle overhead illustrations, as well as a synthesized proxy of the before and after sound, were also utilized to demonstrate the imaging and sound enhancements of the MS 8 system. A threaded discussion function, utilizing Facebook connect and Twitter, showcased the social media channels built around the product and boosted the viral effect of the initiative.