ISOPURE - All More Than Muscle
In collaboration with YARD, AgentOf created and developed a unique brand ambassador iPad experience intended to support the new Isopure smoothie campaign and charity initiative to raise money for malnourished children in developing countries.
The main concept behind the experience is the creation of a one of a kind personal infographic based on a series of questions. Every question presents the user with several answer options, each of which is associated with a set of graphic elements. Upon selection of an answer, the system populates a randomly assigned graphic element, at a random location within the visual puzzle of the infographic. The user's answers creates the formation of his/her infographic, but is also surprised by the graphic representation of the answers and by the randomness of the process, which creates a unique and unrepeatable user experience. After finalizing the infographic the user has the option to share his/her infographic on Facebook and Twitter, send an e-mail, download it or order a t-shirt with the image of the infographic.
