Brand Ambassador iPad experience
Our team envisioned and developed a unique brand ambassador iPad experience intended to support the new Isopure smoothie campaign and charity initiative to raise money for malnourished children in developing countries.
The driving concept behind the experience was the creation of a one-of-a-kind personal infographic based on a series of questions. Every question presented the user with several answer options, each of which was associated with a set of graphic elements. Upon selection of an answer, the system populated a randomly assigned graphic element, at a random location within the visual puzzle of the infographic.
The user's answers created a unique infographic, carrying an element of surprise with the graphic representation of the answers and the randomness of the process. Every infographic was a unique and unrepeatable user experience.
After finalizing the infographic the user had the option to share his/her infographic on Facebook and Twitter, send an e-mail, download it or order a t-shirt with the image of the infographic.
In Just 18 months our team grew Isopure's Facebook core fan base into a dedicated community of 270,000 Isopurists. Our key to growth and engagement was focusing on unique content and creative that resonates with the fans' goals and spirit.
Creative Strategy 2014
Our 2014 plan extends the successful of the "We’re All More than Muscle" campaign from print and social media, into digital advertising.
The core approach is to connect with the consumer through real people and real stories that focus on fitness goals, personal experience and diet choice.
Tactics & Goals
Extending the current Print Campaign into a Video Digital Strategy by producing new video stories that will be used on the Isopurecompany.com, Facebook, YouTube channel, Instagram and Pre-Roll display.
· Drive awareness & build education in a targeted way
· Inform in an entertaining way that resonates
· Prioritize Isopure for people who are actively searching for work out routines, whey protein and/or fitness on the Internet
· What messages/content will we use?
· Where will the messages be placed?
· Where will ads/content point to?
· What do we want users to do?·
Story / Inspiration > Awareness
Inspirational and emotional connection, builds foundation of story line and opens brand opinion/connection
Routine / Diet > Awareness / Consideration
Provides detail and education on associated interests and actionable insights for the target market. Builds credibility and trust. Builds routine for product